The Spectacular Debut
Warner Bros. Grand Opening
Yas Island, Abu Dhabi
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Type of management
Production Management and Project Lead Consultant,
Execution delivery
Creative Concept, Design & Build, Show Production, Operational Master-planner, Guest Journey
Audience profile
VVIP, Media, Invited guests
Insights
Creative Alchemy
The Grand Opening of Warner Bros. WorldTM Abu Dhabi marked a monumental milestone, as the world's first-ever Warner Bros. branded indoor theme park. This historic partnership between Abu Dhabi and Warner Bros. exemplified the fusion of sovereign brands and tourism, united by the allure of entertainment institutions.
What Did we do?
What Did we do?
HQWS crafted two remarkable events tailored to distinct audiences. The first, an intimate gathering of 200 Royal and VIP guests, and the second, a grand affair attended by 2,500 invited guests, stakeholders and their families. Our scope encompassed every facet, from the creation of three-dimensional pop-up invitations to prop design and construction, including the opening show and ongoing show contents, collaborating with the renowned team at Devin Super Tramp to storyboard and produce a social media film featuring world-renowned parkour athletes with Warner Bros. characters and DC Superheroes.
Main Objectives
Main Objectives
Our mission was clear: to stage an unforgettable unveiling of Warner Bros. WorldTM Abu Dhabi. The 25-minute opening showcase in the Main Plaza served as a prologue to the immersive wonders awaiting guests in six distinct lands, including Warner Bros. Plaza, DC Entertainment’s Metropolis and Gotham City, as well as Warner Bros. Animation’s Cartoon Junction, Bedrock, and Dynamite Gulch.
What was the experience?
A Journey Into Imagination
HQWS orchestrated an epic debut that transported guests into a realm of imagination. The grand opening showcase in the Main Plaza was a mesmerizing overture to the six immersive lands within. From Warner Bros. Plaza to DC Entertainment’s Metropolis and Gotham City, and further to Warner Bros. Animation’s Cartoon Junction, Bedrock, and Dynamite Gulch, each land offered a unique adventure. HQWS's expertise ensured that every detail, from prop design to show content, was meticulously executed, delivering a grand opening that transcended expectations and etched unforgettable memories.
