PROJECT DURATION
2 Weeks
Type of management
Production Management and Project Lead Consultant
Execution delivery
Creative Concept, Design & Build, Show Production, Operational Master-planner
Audience profile
General Public
Insights
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World Recognition for an Ancient Kingdom
AlUla's recognition as a "Best Tourism Village" by UNWTO marked a milestone celebration within the Rural Development Program. HQWS took center stage, spanning two dynamic days of cultural immersion: the historic Old Town was transformed into a living museum where dignitaries, guests, and representatives from 32 villages worldwide discovered the rich and historic cultural heritage of this Nabataean kingdom.
What did we do?
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What did we do?
Through meticulous beautification, interactive experiences, parades, and re-enactments, we transformed the Old Town into an enchanting journey through time. Our main deliverables encompassed traditional wedding ceremonies, life re-enactments, handicraft and live archaeological demonstrations, a classic car show, culinary experiences and a cast of 500 actors and camels that filled the town engaging with visitors and making them integral to the unfolding story. All this set against a stunning live fusion performance by the Royal Philharmonic Orchestra and traditional Al Ula musicians.
What were the main objectives:
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What were the main objectives:
Tasked with showcasing Al Ula on the world stage, we embarked on a comprehensive scope that brought history to life. Our goal was to create a seamless blend of education and entertainment, setting a new benchmark for cultural tourism experiences, outshining conventional immersive experiences found in tourism villages.
What was the experience?
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