New Year's Super Stars Medley

TikTok Live New Year's Virtual Concert Dubai, United Arab Emirates | 2020
Type of management
Video Production
Execution delivery
Creative design, video production, artist management, set design, editing
Audience profile
Global Online Audience
HQWS
Insights

Closing 2020 in Style

After a challenging year in 2020 across the globe, TikTok wanted to close the year by celebrating in style with an online virtual concert featuring Balqees and Saif Nabeel on New Year's Eve
What did we do?
What did we do?
Set against the ethereal backdrop of Bab Al Shams Desert Resort, we designed intimate performance sets for a New Year’s Eve musical showcase streamed live on TikTok. Bringing together two of the region’s most renowned Arabic music stars, Balqees and Saif Nabeel, we crafted a creative narrative that seamlessly integrated both artists into a countdown performance. From initial set design and construction to audiovisual coordination and post-production editing, HQWS oversaw all facets of the production. Our scope encompassed everything from artist management and liaison to developing the filming schedule and executing the meticulous shoot in the desert by night.
What were the main challenges?
What were the main challenges?
Since harnessing the area's sublime natural light was integral to the production, we meticulously scheduled filming to capture flawless sunset shots. The extremely tight timeframe and multi-set shoot required minute-to-minute planning and razor-sharp execution on site, leaving no margin for error.
The Outcome

A Multi-Million Virtual Celebration

HQWS crafted a truly spellbinding New Year's Eve celebration for TikTok, ringing in the new year with flair through a music video tailored for the platform's burgeoning Middle East audience.

Other Similar Projects

Etihad Museum

FIND OUT MORE

Anniversary Celebration of Human Fraternity

FIND OUT MORE