Rev Of All Gears
F1 Fan Zones
Jeddah | Saudi Arabia
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PROJECT DURATION
Creative strategy and integrated design solutions
Type of management
Turnkey solutions
Execution delivery
Mega event production
DEFINED IMPACT
56 hectares of Fan Zones, across 4 locations
Audience profile
Mass multi-stakeholder
Insights
Leading The Way
The Saudi Automobile & Motorcycle Federation was entrusted by the Ministry of Sports to organize the inaugural Formula One Saudi Arabian Grand Prix in Jeddah. As the pinnacle of single seater auto racing worldwide, hosting a Formula One event marks a major milestone. This will be Saudi Arabia's first time organizing this prestigious championship on home soil, aligning with the country's Vision 2030 goals to expand world-class sporting events and entertainment. By hosting Formula One, Saudi Arabia is broadening its portfolio of elite competitions as part of its continued growth and development.
What did we do?
What did we do?
HQ Worldwide Shows was commissioned to design, deliver, and operate 56 hectares of fan zones across 4 locations around the circuit. In close collaboration with sponsors, vendors, and stakeholders, we crafted a high-octane programme spanning 5 event categories: an adrenaline park, an ultimate immersive experience, entertainment programming, retail/food & beverage, and a sponsor village.
What was the outcome?
Celebrating The Wins
It resulted in a 4-day celebratory sporting event packed with excitement and enjoyment for a crowd of all ages, capitalising on the ultimate objective of bringing F1 to a much wider audience.
F1 Fan Zones
