PROJECT DURATION
30 Days
Type of management
Full-scale Production & Coordination
Execution delivery
From the conceptualization of dynamic event assets to the final build and orchestration, ensuring every facet aligned with the festival’s spirit
Audience profile
Football enthusiasts, families, and general attendees of all demographics
Insights
Kicking Off Festivities at Mrsool Park
Capturing the football fervor, the festival went beyond just screens and matches. With intricate activations ranging from an expansive Esports Dome to a reactive LED Football Court, every element played its part in creating a football fantasy land.
What did we do?
What did we do?
HQWS championed a diverse set of activations, turning the stadium into a comprehensive entertainment hub. We flawlessly fused football with interactive experiences, retail opportunities, and a gastronomic journey, ensuring guests were engrossed at every step.
What were the main challenges?
What were the main challenges?
To transform a regular stadium into an all-encompassing entertainment venue, integrate multiple immersive experiences, and achieve all within a tight 48-hour timeframe, ensuring flawless execution amidst the fervor of the World Cup.
The Outcome