A Journey of Distinction
Bashayer — A Diriyah Company Event
|
2023
PROJECT DURATION
2 Days
Type of management
Guest & Celebrity Management
Execution delivery
Curated Tours & Culinary Experiences
DEFINED IMPACT
Media Announcements
Audience profile
Multilayered High Profile Presence
Insights
Celebrating Diriyah's Progress and Partnerships
"Bashayer," translating to "good news," marked the inaugural annual celebration aimed at supporting the Diriyah Company's acknowledgment of achievements, collaborations, and future visions for the Diriyah Region. This two-day affair, designed for an exclusive audience and media representatives, featured guided tours to various Diriyah sites. Notable culinary figures, including Master Chefs Michael Mina, Chef Mauri, and Chef Mona Mosly, offered unique dining experiences against the backdrop of Diriyah's milestones.
What Did We Do
What Did We Do
HQWS provided full guest management, event design and programing along with bespoke event design, as Diriyah Company made key announcements around their Cultural and Hospitality Practices. Invitees were introduced to brand new hotel and cultural buildings and given masterclass exhibitions that demonstrated the future growth and development of the Diriyah Region.
What Were the Challenges
What Were the Challenges
With dedicated teams deployed to manage each site, a core team to oversee and guide the client through the event journey. Seamless logistics management and key decision takers deployed to deal with an ever-evolving event programme the event was produced and delivered successfully.
Solution
A Showcase of Sporting Excellence and Cultural Growth
The event highlighted Diriyah's commitment to becoming a premier sporting destination, with golf legend Greg Norman and polo icon Nacho Figueras hosting masterclasses, celebrating the new golf course and equestrian center at Wadi Safar. Furthermore, HQWS's expert management showcased Diriyah Company's advancements in cultural and hospitality sectors. Guests were introduced to new hotel and cultural facilities through masterclass exhibitions, illustrating Diriyah Region's future potential.
Bashayer
