Rising Beyond Peaks
Aseer Regional Launch
Abha
|
2023
PROJECT DURATION
4 Weeks from Final Brief to Execution
Type of management
Protocol Management
Execution delivery
Multi-site, 6 Shows in 6 Different Locations in Two Days
DEFINED IMPACT
1,350 m² Curated Journey Exhibition Space
Audience profile
Multilayered Saudi Presence
Insights
Meeting the Kingdom’s
Meeting the Kingdom’s
Vision 2030
Positioned for immense growth in the tourism sector by balancing sustainable development, cultural preservation and environmental conservation, meeting the Kingdom’s Vision 2030. HQWS was assigned the challenge with a re-brief to complete 8 scopes with 6 shows over two days in just two weeks from brief to execution.
What did we do?
What did we do?
An event brand identity with an over arching logo of Aseer Beyond Peaks, a ground breaking destination campaign video that captured 17 locations within Aseer in a 7 day shoot with 150 casts and a 100 production crew. The first day featured an airport arrival experience with 17 kids in bespoke traditional outfits representing the 17 Aseer regions. A royal dinner for 500 guests with 100 traditional performers on stage to enhance the experience. A private resting area with a stunning view of Abha City.
What were the challenges?
What were the challenges?
In the whirlwind of tight deadlines and soaring expectations, our dynamic content collaboration faced hurdles head-on! Juggling multiple layers of creativity, we conquered time constraints with a stellar content & production team. Skillfully managing stakeholder expectations, our synergy prevailed, delivering exceptional content that kept the show going strong. In the whirlwind of tight deadlines and soaring expectations, our dynamic content collaboration faced hurdles head-on! Juggling multiple layers of creativity, we conquered time constraints with a stellar content & production team. Skillfully managing stakeholder expectations, our synergy prevailed, delivering exceptional content that kept the show going strong.
Regional Celebration
Unifying 17 locations within Aseer
Day two of the event brought a burst of excitement! We unveiled a massive 1350 m² custom exhibition to spotlight five exciting upcoming projects. HQWS curated a seamless journey with tailored content on 3500 LED screens. The grand finale? A dazzling fireworks display from seven locations in Abha city, synchronized with a 30-minute custom music track broadcasted citywide. Lights, lasers, and beats combined for an unforgettable, city-wide celebration! Day two of the event brought a burst of excitement! We unveiled a massive 1350 m² custom exhibition to spotlight five exciting upcoming projects. HQWS curated a seamless journey with tailored content on 3500 LED screens. The grand finale? A dazzling fireworks display from seven locations in Abha city, synchronized with a 30-minute custom music track broadcasted citywide. Lights, lasers, and beats combined for an unforgettable, city-wide celebration!
Aseer Regional Launch
