PROJECT DURATION
2-month pop-up experience
Type of management
Event Design, Culinary Collaboration, Entertainment Curation, Seamless Technical Production
Execution delivery
Culinary masterpieces by Michelin Star chefs, Immersive storytelling sessions, Arrival via horse-drawn carriages, Canyons projection show, Live music and DJ sets
DEFINED IMPACT
Transformed the historical Hegra setting into a luxurious dining haven, creating an exclusive culinary experience celebrating the Nabataean culture.
Audience profile
Gourmets, Heritage Enthusiasts, Fine Diners, Invited Guests
Insights
![](https://www.hqws.com/wp-content/uploads/2023/09/Awna-Restaurant-Hegras-Culinary-Gem-Insights_m.webp)
Legacy on a Plate
Merging Michelin-starred mastery with ancient Nabataean inspirations, HQWS curated a journey back in time. The experience was heightened by historically-accurate storytelling, resonant music, and breathtaking projections.
What did we do?
![]( https://www.hqws.com/wp-content/uploads/2023/09/Awna-Restaurant-Hegras-Culinary-Gem-what-did-we-do-1024x683.webp )
What did we do?
HQWS conceptualized and executed a pop-up restaurant experience at Hegra, ensuring every detail — from the food to the ambiance — reflected the grandeur of the Nabataean era and AlUla's rich heritage.
What were the challenges?
![]( https://www.hqws.com/wp-content/uploads/2023/09/Awna-Restaurant-Hegras-Culinary-Gem-challenges-scaled.webp )
What were the challenges?
Perfectly blending contemporary culinary art with ancient tales, ensuring smooth logistics in a historical site, and integrating modern technology without disturbing the ambiance and authenticity of Hegra.
The Outcome
![]( https://www.hqws.com/wp-content/uploads/2023/09/Awna-Restaurant-Hegras-Culinary-Gem-solutions_m.webp )