Echoes of Influence
HIA 30 Year Gala
King Saud Palace, Riyadh, Kingdom of Saudi Arabia
|
2022
Type of management
Production Management and Project Lead Consultant
Execution delivery
Design & Build, Show Production, Creative Concept, Guest Journey, Operational Master-planner
Audience profile
VIPs, CEOs & Entrepreneurs, Global Personalities, Designers, Luxury Brand Advertisers and influencers
Insights
Empowering the Journey
High-level guest profiles celebrated HIA's role in empowering women and explored Arab women's impact in shaping the region's trajectory and legacy. This was achieved through meticulously curated experiences that transported guests on a 30-years retrospective journey, where they found themselves fully immersed into HIA's history, concluding with re-brand unveil and future directions.
What did we do?
What did we do?
Operational roles can limit creative freedom, yet HQWS leveraged these aspects to elevate the guest experience, turning operational necessities into creative opportunities. Details such as staff training, traffic flow, uniforms, and dining presentation were carefully considered and managed accordingly. Creativity culminated in show production, table design, and content curation. HQWS built a multi-sensory spectacle that embodied HIA's essence. The organization's identity permeated the event, communicated through visuals, audio, and cuisine.
What were the main objectives?
What were the main objectives?
HIA celebrated its 30th anniversary with a gala dinner highlighting its regional impact and future plans. HQWS managed all operational aspects, including guest experience, menu creation, show direction, and bringing the client's vision to life. The event focused on HQWS' core strengths of brand building, messaging, and shifting perceptions. Ultimately, it aimed to project HIA's brand, convey its messages, and reshape how people see the organization.
What was the experience?
Operational Artistry
The event bolstered the brand without changing audience behaviors. It reinforced, rather than redefined, expectations. Colour schemes, staff interactions, uniforms, drop-off points, music, and content aligned with the brand identity. HQWS blended operational and branding perspectives, safeguarding the brand essence while delivering an impressive spectacle.
HIA 30 Year Gala
