Dribbling with The Best
Fiba 3x3
Abu Dhabi
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PROJECT DURATION
Embedded team model
Type of management
Multi-stake holder management
Execution delivery
Creative strategy and integrated design solution
DEFINED IMPACT
Turn key solution
Audience profile
Interstake holder collaboration
Insights
A Slam Dunk Event
HQWS is proud to have delivered the FIBA 3x3 tournament in Abu Dhabi in partnership with FIBA and the Abu Dhabi Sports Council. We recognised the host nation's obligations and branding goals alongside FIBA's technical specifications as the rights holder. HQWS not only understood these multifaceted requirements from the outset, but also navigated them adeptly from start to finish.
What did we do?
What did we do?
Staged at Marina Mall to leverage high foot traffic and accessibility, HQWS ensured flawless execution across programming, entertainment, construction, court materials, backstops, match balls, and timing systems. Our collaboration and attention to detail produced a world-class basketball showcase.
What was the Outcome?
Three Pointer
The success of this project led to a direct relationship with FIBA which resulted in HQWS being recommended to the Saudi Ministry of Sport for the Jeddah edition of FIBA 3x3 as well.
Fiba 3x3
